How to reduce the bounce rate

The speed of loading on a website or corporate blog is another key factor to reduce the percentage of bounce, since users do not want to wait even a few seconds. Nowadays people have very little patience when they are searching for information on the Internet, and for this reason the speed of loading is a factor that greatly values ​​the Google search engine for web positioning. For these two reasons, it is necessary to increase the speed of your corporate blog to get a good evaluation of the search engines and avoid a high percentage of dropouts in the visits. There are many free tools to know the loading speed on your website or blog, but the 3 most popular ones that you should always use are: Google Analytics Pingdoom Tools PageSpeed ​​Insights If you use the Google Analytics web analytics tool, it   is advisable to create a custom report to analyze the performance of the website or blog, since it is important to know the following information: Average

Currently there are still many websites that do not have a responsive design, and this is one of the main reasons that causes a high percentage of rebound. Nowadays, one of the fundamental keys to optimize the content of your blog or website is to have a design adapted for all devices (computers, tablets, mobile), and to offer a good user experience. Otherwise, you will only get all users to leave the website because they can not navigate in a convenient and fast way. A few years ago visitor traffic only came from computers, but the appearance of mobile devices and tablets have revolutionized the behavior of users on the Internet. And in some cases mobile traffic can be much higher than computers. Recently, and with the arrival of summer, there has been a report on consumer trends in Spain for swimwear that has highlighted the following: The 60% of online shopping towels are made from mobile devices. It is true that this article is not focused on online stores, but I

The first task you must do when you want to optimize the contents of your blog for SEO is to conduct a keyword research, because the visits will be more qualified and users will almost always find what they were looking for. In addition, using the right keywords to position an article is essential because in this way you will also reduce the bounce rate, and increase the time users spend when they visit the website or corporate blog. Hence the great importance of using different free tools to search keywords (keywords) such as: Keyword Planner Semrush Google search engine However, when you go to perform this search it is important that they are not generic keywords, because it will be quite difficult for you to achieve a good positioning due to the high competition that there is in the search results. The key to success with the positioning of an article is to research   keywords long tail,   also known as long tail keywords, because they have little competiti

One of the keys to optimize the contents of a professional or corporate blog is to do SEO on Page , that is, include links that direct users to other website content. The most technical definition of the SEO on Page concept would be the following: It refers to the optimization of a web page to help the search engines and also improve the user experience. Internal links is a necessary practice because it makes it easier for search engines to verify the validity or relevance of your content on the blog, although this also applies to the case of external links to other websites (see the next section). and also allows to get a better ranking in the search engines. Something very important that you must keep in mind is that internal links should always be useful and relevant to the user, that is, the content of that linked page must be complementary to the current page. When you are going to write an entry in your blog it is advisable to always include 1 or 2 internal links th

The statistics on a Facebook page  allow you to obtain a lot of information to improve your strategy, but if you do not know how to use this data you will never be able to increase the visibility of your business on the social platform. Surely you have heard the phrase "Information is power"   , and is that if you know how to use it correctly to make decisions you will make a difference with respect to your direct competition. Therefore, if you want to be successful with your digital marketing strategy it is of vital importance to know how to measure the data to correct errors and thus optimize the publication of your content. Although it may hurt your feelings, I want to take the opportunity to tell you that measuring the data on Facebook does not mean looking at the number of fans to enlarge your ego as well as the likes in the publications, as this does not generate sales in any company . When you access the statistics on your Facebook page you will find 9 ty

Another factor that causes a high percentage of rebound is the absence of visual content in the articles, since its reading is very uncomfortable and is unattractive to users. You should bear in mind that no person will want to read a text or article that contains 2,000 words, as well as a tutorial or a complete guide with 5,000 words without any image. For this reason, it is essential that the articles of the corporate blog are easy to read so that users do not leave the website instantly. If you use a content manager such as WordPress, you have the possibility of inserting different types of visual content into your multimedia library , which are: Image Video (YouTube) Infographics Presentations (Slideshare) GIF Memes As you can see there are many ways to enrich the entries in a corporate blog, so you have no excuses to write articles with text only. There are certain cases where visual content instead of text always prevails, such as fashion or k