HOW TO REDUCE THE BOUNCE RATE FOR YOUR CORPORATE BLOG


One of the biggest concerns that people have with their blog or website is knowing how to reduce the bounce rate, since it is one of the important SEO factors for search engines like Google.
A few days ago I participated in a Google Analytics webinar where I explained how to create a personalized report, and add different metrics to analyze the performance of a corporate or professional blog.
Well, at the end of the talk a person asked me why I had not included the bounce rate in the report.
As I said to that person, I'll tell you that from my point of view the bounce rate in a blog is a metric that does not provide much information. It is preferable to analyze the time of permanence of visits and see if it is growing compared to previous periods.
In addition, you should bear in mind that as a general rule, the bounce rate in a corporate or professional blog is usually around 70% -90%.
And the only page that gets a low percentage is the home  page , because it has the latest blog posts and the percentage of dropouts only represents 40% or 50%. if you get 100% responsive design website please click on this link: Web Development Services in Lahore
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What is the bounce rate?
The rate or percentage of bounce is a term used in web analytics that refers to the behavior of users when they visit a page, and leave without continuing to browse other pages for any reason.
To calculate the bounce rate, a mathematical formula is used , and Google Analytics calculates it automatically when you access the reports:
That said, the three main reasons that give rise to a high percentage (90% -100%) of bouncing in a blog are:
  1. The visitors do not find what they were looking for.
  2. Navigation is uncomfortable or very complicated.
  3. Users found the information sought, and had no need or desire to visit more pages.

How to reduce the bounce rate for your blog
Then, I will explain the 5 keys to reduce the percentage of bounce in your corporate or professional blog and increase the time of permanence of users.
  • Responsive Design
  • Load speed
  • Keywords
  • Internal links
  • Visual Content


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