Load speed

The speed of loading on a website or corporate blog is another key factor to reduce the percentage of bounce, since users do not want to wait even a few seconds.

Nowadays people have very little patience when they are searching for information on the Internet, and for this reason the speed of loading is a factor that greatly values ​​the Google search engine for web positioning.

For these two reasons, it is necessary to increase the speed of your corporate blog to get a good evaluation of the search engines and avoid a high percentage of dropouts in the visits.

There are many free tools to know the loading speed on your website or blog, but the 3 most popular ones that you should always use are:

• Google Analytics
• Pingdoom Tools
• PageSpeed ​​Insights

If you use the Google Analytics web analytics tool, it  is advisable to create a custom report to analyze the performance of the website or blog, since it is important to know the following information:

• Average page load time
• Average load time of the server.
• Average redirection time.
• Average domain search time
• Average server connection time
• Average load time per devices.
• Server response time by countries.
• Average load time per browser.
• Download time of the pages.

The advantage of using the Pingdoom Tools tool is that through a graphic you can know the elements that are consuming the most resources , and thus make the corresponding decision to improve the loading time.

Finally, the free tool PageSpeed ​​Insights  shows you an assessment or score that Google has on the speed and user experience of your website or corporate blog.