Visual Content

Another factor that causes a high percentage of rebound is the absence of visual content in the articles, since its reading is very uncomfortable and is unattractive to users.

You should bear in mind that no person will want to read a text or article that contains 2,000 words, as well as a tutorial or a complete guide with 5,000 words without any image.

For this reason, it is essential that the articles of the corporate blog are easy to read so that users do not leave the website instantly.

If you use a content manager such as WordPress, you have the possibility of inserting different types of visual content into your multimedia library , which are:

• Image
• Video (YouTube)
• Infographics
• Presentations (Slideshare)
• GIF
• Memes

As you can see there are many ways to enrich the entries in a corporate blog, so you have no excuses to write articles with text only.

There are certain cases where visual content instead of text always prevails, such as fashion or kitchen blogs where images or videos are the main format and text is secondary.

However, apart from these specific exceptions of specific blogs that have a very visual format, in the rest it will be necessary to insert visual content to reduce the percentage of bounce and increase the time of stay of visitors. for further information and get SEO services please visit our site: SEO Services in Lahore

The only drawback that visual content such as images and infographics have is that they increase the size of the website and considerably reduce the loading speed.

For this reason, images should be  optimized to reduce its size or weight and thus not impair the loading time of the pages.

Currently there are many plugins that allow this task when images are added to the WordPress media library, and they are:

• WP Smush
• EWWW Image Optimizer
• Imsanity

The great advantage of these plugins WordPress is to configure it to make an optimization automatically when you add new images.

But also, when you install these plugins you can also make a massive optimization of the entire multimedia library, and without having to optimize each image. In this way you get to optimize the images that have been added previously, and save a lot of time.