Keywords

The first task you must do when you want to optimize the contents of your blog for SEO is to conduct a keyword research, because the visits will be more qualified and users will almost always find what they were looking for.

In addition, using the right keywords to position an article is essential because in this way you will also reduce the bounce rate, and increase the time users spend when they visit the website or corporate blog.

Hence the great importance of using different free tools to search keywords (keywords) such as:

• Keyword Planner
• Semrush
• Google search engine

However, when you go to perform this search it is important that they are not generic keywords, because it will be quite difficult for you to achieve a good positioning due to the high competition that there is in the search results.

The key to success with the positioning of an article is to research  keywords long tail,  also known as long tail keywords, because they have little competition and low demand.

These long tail keywords are always formed by 2 or 3 words and can sometimes contain more words, although it is not advisable to abuse them because the result can be negative.

If you want a real example just look at the URL that has this blog article, where you can check that I used the keyword "bounce rate".

One of the frequent mistakes that are often made in the writing of articles is to use keywords for the sole purpose of attracting readers , but the consequence of this behavior is that then high percentages of rebound are obtained.

Therefore, when you are going to choose a long tail keyword for the article in your corporate or professional blog, make sure that this is a brief description of the content, and always try to use synonyms that are related to the theme to repeat the same keyword.