COMPLETE GUIDE TO STATISTICS ON A FACEBOOK PAGE
The statistics on a Facebook
page  allow you to obtain a lot of
information to improve your strategy, but if you do not know how to use this
data you will never be able to increase the visibility of your business on the
social platform.
Surely you have heard the phrase
"Information is power"  , and
is that if you know how to use it correctly to make decisions you will make a
difference with respect to your direct competition.
Therefore, if you want to be
successful with your digital marketing strategy it is of vital importance to
know how to measure the data to correct errors and thus optimize the
publication of your content.
Although it may hurt your
feelings, I want to take the opportunity to tell you that measuring the data on
Facebook does not mean looking at the number of fans to enlarge your ego as
well as the likes in the publications, as this does not generate sales in any
company .
When you access the statistics on
your Facebook page you will find 9 types of reports where  graphics with information about your fans and
potential customers, performance of your content and competition, as well as
the actions taken by users in your social profile, and What are they:
- Overview
 - I like it
 - Scope
 - Visits to the page
 - Actions on the page
 - Publications
 - Videos
 - People
 - Local diffusion
 
So, I'll start explaining each of
these reports so that you can optimize your content marketing, attract more
potential customers, and increase sales of your business.

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